Gold coins

In Design, IDS, Multimedia on October 25, 2010 at 11:14 am

Roy Peter Clark talks about the gold coins that keep readers moving through a story.

Place gold coins along the path. Don’t load all your best stuff high in the story. Space special effects throughout the story, encouraging readers to find them and be delighted by them.

That’s a great tool for individual stories, but I think we can apply the same concept to a publication. I love it when each page of the paper has something memorable – a thoughtful headline, clever lede, or nice photo. It makes me want to read the entire paper. Here are some gold coins I found in the IDS today. Feel free to post your own.


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