-30-

Gold coins

In Design, IDS, Multimedia on October 25, 2010 at 11:14 am

Roy Peter Clark talks about the gold coins that keep readers moving through a story.

Place gold coins along the path. Don’t load all your best stuff high in the story. Space special effects throughout the story, encouraging readers to find them and be delighted by them.

That’s a great tool for individual stories, but I think we can apply the same concept to a publication. I love it when each page of the paper has something memorable – a thoughtful headline, clever lede, or nice photo. It makes me want to read the entire paper. Here are some gold coins I found in the IDS today. Feel free to post your own.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: